Malabar Gold & Diamonds launches Show The Way Brides of India 2023 Wedding Theme Song starring Alia Bhatt and Anil Kapoor.
5th May, 2023, Bhubaneswar ( Pratyusha bureau): Malabar Gold & Diamonds, one of the largest gold and diamond retail chains of the country, has rolled out the 10th edition of its immensely popular Brides of India campaign with a special theme song titled #Show The Way featuring its celebrity brand ambassadors Alia Bhatt and Anil Kapoor along with brides from different regions of the country. The Brides of India 2023 theme song elegantly shot in a 3-minute video has been penned by prominent scriptwriter and lyricist Juhi Chaturvedi and composed by talented music director Kingshuk Chakravarty.
The music video of the song was shot by Bollywood director Kookie Gulati. The campaign was conceptualized by the creative agency Rediffusion. The Brides of India 2023 theme song video showcases new-age brides from major regions of the country as both show-runners and show-stoppers, breaking the stereotypes while holding the tradition close to their heart. The projection of the new-age brides reflect the confident, caring and effervescent side of today’s women with which everyone can relate to. Add to that, the inimitable presence of Alia Bhatt and Anil Kapoor who are shown in the video nudging the brides to own the moment. Apart from the theme song, the Brides of India 2023 campaign also showcases a range of bridal jewellery looks and region-specific bridal jewellery collections which straddle the entire spectrum of wedding themes. Malabar Gold & Diamonds has also launched a special Brides of India 2023 e-brochure and also created Digital Look books with the aim of helping prospective brides explore bridal looks from its wide- ranging bridal jewellery collections. It has been launched by our esteemed customers and in presence of our guests from bridal fraternity i.e Indulge Salon, Fin Entice Salon & Spa, Sports Salon, Andy’s Makeup, Zoby’s House, Roshans Boutique, Ferns and Petals, FlowerAura and Twm Films.
