Bhubaneswar :05 sept 2026( pratyusha Bureau )Diamond jewellery buying in India is witnessing a clear shift in mindset. Traditionallyassociated with weddings and large family occasions, natural diamond jewellery is nowincreasingly being purchased for a wider range of moments, including milestone gifting,anniversaries, career achievements, self-purchase and everyday styling.With the season driving active consideration and comparison, this period presents a strongopportunity for customers to invest in certified natural diamonds, known for their rarity,enduring value and timeless appeal, with complete pricing clarity and service assurance.Against this backdrop, Malabar Gold & Diamonds has announced the Mine Diamond Show,an in-store showcase of certified natural diamond jewellery from its exclusive brand,Mine Diamonds. The show has been launched by MISS. ALAKA SARANGI, Ollywood TV Actressand in the presence of other management staffs of Malabar Gold and Diamonds. The MineDiamond Show will run from 05th Sept. 2026 to 13th Sept. 2026 only atChandrasekharpur, Bhubaneswar store.The Mine Diamond show brings together a comprehensive selection from Mine Diamonds,spanning solitaires, celebration-ready natural diamond jewellery, lightweight everydaypieces and bridal favourites. Customers can explore neckpieces, earrings, studs, rings,layered chains and coordinated sets, with designs ranging from understated, minimal stylesto more statement-led silhouettes. The showcase caters to both first-time natural diamondbuyers and customers looking to upgrade or expand their collections.diamond buyingsaid,Reiterating the brand’s focus on assurance-led naturalMr. M. P. Ahammad, Chairman, Malabar Gold & Diamonds,”Today’s customer wants natural diamonds that fit seamlessly into everyday life, backedby absolute clarity on certification and pricing. Mine Diamonds is built on that assurancethrough certified natural diamonds, transparent price break-ups and a stringent qualityprocess.”Through the Mine Diamond Festival, Malabar Gold & Diamonds continues to reinforcecustomer confidence through its Malabar Promises. Every natural diamond jewellerypiece is crafted using responsibly sourced, certified natural diamonds and undergoes ameticulous 28-step quality check. Each product is accompanied by an IGI or GIA certificate,assuring quality and craftsmanship.
