Bhubaneswar, 17 Aug 2026 , ( Pratyusha Bureau ):Malabar Gold & Diamonds, the world’s fourth-largestjewellery retailer and a responsible jeweller, today announced MS Dhoni as its BrandAmbassador, marking the beginning of a long-term association centred around TheResponsible Jeweller, the brand’s philosophy of taking responsibility beyond jewellery.At a time when consumers are placing greater emphasis on transparency, authenticity andtrust, Malabar Gold & Diamonds is reinforcing its commitment to responsibility across everystage of the value chain.The Responsible Jeweller is Malabar Gold & Diamonds’ long-term commitment toresponsible business practices across the jewellery value chain. It reflects the brand’sapproach to ethical sourcing, trusted quality, transparent pricing, responsible manufacturingand customer-first policies, reaffirming its belief that every jewellery purchase should bebacked by confidernce, accountability, trust and responsibility to all stakeholders.This commitment is brought to life through Malabar Promises, a comprehensive frameworkof customer-first commitments. These include 100% BIS Hallmarked jewellery, 28 qualitychecks for every natural diamond, transparent pricing with no hidden charges, guaranteedbuyback, lifetime maintenance, complimentary insurance, best-value exchange programmesand responsible sourcing practices, enabling customers to make every purchase withconfidence.One of India’s most admired sporting icons, MS Dhoni is the only captain in the history ofinternational cricket to lead India to victory in all three ICC white-ball tournaments. Admiredfor his integrity, consistency and humility, he embodies the values that have defined MalabarGold & Diamonds for over 33 years since its inception in 1993.The campaign will roll out through one of Malabar Gold & Diamonds’ largest integratedconsumer programmes, spanning television, print, digital, social media, radio, cinema, out-of-home media, retail experiences and owned platforms, reaching consumers through morethan 450 Malabar Gold & Diamonds stores globally.Commenting on the partnership, Mr M.P. Ahammad, Chairman, Malabar Group, said:”Consumers today expect more fromn the brands they choose. Beyond exceptionalproducts, they seek transparency, authenticity and confidence in every purchase. Webelieve the jewellery industry has a responsibility to meet these expectations throughethical business practices, uncompromising quality and a customer-first approach. Thatbelief has shaped Malabar Gold & Diamonds for over 33 years and continues to guideevery decision we make.MS Dhoni has earned the respect and trust of millions through his integrity, disciplineand consistency, qualities that resonate deeply with our own values. We are delighted towelcome him to the Malabar family and look forward to inspiring greater confidence injewellery buying while reinforcing our commitment to responsible business practices.”MS Dhoni said:”Throughout my career, I have believed that trust is earned through actions andconsistency. That is what makes this association with Malabar Gold & Diamondsmeaningful for me.What resonated with me was the brand’s unwavering commitment to transparency,responsibility and customer confidence. I look forward to supporting Malabar Gold &Diamonds in encouraging more people to make informed jewellery-buying decisions andchoose with confidence.”Through this long-term association, Malabar Gold & Diamonds aims to encourage consumersto choose jewellery backed not only by exceptional craftsmanship, but also by transparency,responsibility and trust.<\/p>\n\n\n\n
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Bhubaneswar, 17 Aug 2026 , ( Pratyusha Bureau ):Malabar Gold & Diamonds, the world’s fourth-largestjewellery retailer and a responsible jeweller, today announced MS Dhoni as its BrandAmbassador, marking the beginning of a long-term association centred around TheResponsible Jeweller, the brand’s philosophy of taking responsibility beyond jewellery.At a time when consumers are placing greater emphasis on […]<\/p>\n","protected":false},"author":2,"featured_media":6574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odisha"],"_links":{"self":[{"href":"https:\/\/pratyushanews.in\/index.php?rest_route=\/wp\/v2\/posts\/6573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pratyushanews.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pratyushanews.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pratyushanews.in\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pratyushanews.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6573"}],"version-history":[{"count":1,"href":"https:\/\/pratyushanews.in\/index.php?rest_route=\/wp\/v2\/posts\/6573\/revisions"}],"predecessor-version":[{"id":6575,"href":"https:\/\/pratyushanews.in\/index.php?rest_route=\/wp\/v2\/posts\/6573\/revisions\/6575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pratyushanews.in\/index.php?rest_route=\/wp\/v2\/media\/6574"}],"wp:attachment":[{"href":"https:\/\/pratyushanews.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pratyushanews.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pratyushanews.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}